Quick start

Whether you’re moving your store from another platform or opening a new one – follow these steps:

Most important:


Adding products

You can add products manually or import them from a CSV file. To do so, go to the Products tab and click on ‘+Product‘ or click on the three dots and select Import products from CSV.

Learn more:

Choosing a layout

A store layout consists of various elements:

  • Theme that you can choose from the ready-to-use themes we offer or create your own using our theme builder.
  • Banners – Add them directly to your theme. Learn more about it.
  • Navigation – The navigation helps customers to easily navigate your store. Learn more about it.

Adding payment and delivery methods

Payment methods

Payment methods will allow your customers to pay for orders.

You can integrate your store with payment gateways as well as create your own method – such as traditional bank transfer or payment on pickup.

Shipping settings

Add shipping methods to give customers options on how you will deliver their orders. Learn more

Choosing a subscription

You can only start selling once you have paid for your subscription. If you need help with choosing a plan, please contact us via mail: onlinestore@sumup.com

You can have a look at our subscription plans here.

Redirecting your own domain and SSL certificate

If you have your own domain, you can redirect it to Online Store. Here you will find the complete instructions on how to properly redirect your domain. Remember that due to propagation, redirection may take up to 48 hours, depending on your domain provider.

SSL Certificate

In Online Store, you can also connect an SSL certificate for your domain. Learn more about it here.

Setting a Facebook Pixel and Google Codes


Here you will find more information on how to install a Facebook pixel.

Google Analytics

Just add your UA code in general settings. If you want to implement E-commerce in Google Analytics, read this article.

How to setup email templates sent to customers

After the order has been placed, an automatic email with the order information can be sent to the customer. You can set email templates in Settings > Orders. Learn more.

Additional applications

In order to save time, we have prepared integrations with additional applications. You can see the full list on the Add-on section of your Online Store dashboard. You can, for example, connect to GetResponse, Mailchimp, or add Product reviews.

Legal aspect

Remember that an online store should always have privacy and terms of service policies available for the customer to read before making a purchase.

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